When planning an event, every detail matters – even the back of a name badge. Often overlooked, this small piece of real estate holds big potential. Here’s how you can turn the humble name badge into a powerful tool for engagement, promotion, and even revenue generation. 

Get personal with attendee-centric information 

Think beyond just names and job titles. The back of the badge is the perfect place to include personalised details such as: 

• App login credentials 

• Personalised agendas 

• Tailored social program schedules 

This approach not only enhances the attendee experience but also reduces the need for constant app checks or printed handouts. 

A new revenue stream: Sponsored space

Why not monetise the space? Offer it to a sponsor who can place a well-designed ad on the back of the badge. It’s a unique, eye-level opportunity for exposure that ensures brand visibility throughout the event.

Promote your next event

Already thinking ahead? Use this space to tease or announce your next big event. Include a save-the-date, QR code, or discount code to keep attendees engaged beyond the current event. 

Emergency information & event help 

Incorporate a small “Need Help?” section that includes: 

• Venue map or floorplan (a mini version or QR link) 

• Emergency contact numbers (event help desk, security) 

• Wi-Fi credentials 

• Accessibility information or quiet space locations 

This ensures attendees always have quick access to essential details, especially if phone service is spotty.

Social sharing prompts 

Turn attendees into brand ambassadors by adding: 

• A hashtag reminder (e.g. “Tag your moments #EventName2025”) 

• A QR code that opens a pre-filled social post or directs them to a media upload zone 

• Instructions on how to share photos to be featured on the event screen 

This adds promotional value and encourages community building. 

Sustainability statement or recycling tips 

If your event has sustainability goals, use the badge to: 

• Share how the badge/lanyard can be recycled or returned 

• Include a note about how the event is reducing waste 

• Encourage attendees to return badges to collection bins 

This shows your values in action and gives attendees a simple way to participate. 

Durability bonus 

Double-sided name badges aren’t just versatile – they’re more durable, making them ideal for multi-day events. They hold up better, look more professional, and serve a dual purpose.

Next time you design your event badges, don’t leave the back blank. Maximise every inch and watch your event’s impact grow. 

The first few hours of any event are often a whirlwind – attendees arriving, badges being printed, registration desks buzzing with activity. But once that initial rush dies down, how can you continue to get maximum value from your branded check-in kiosks? 

At Touchpoint, we believe in getting the best return on your event tech investment. That’s why our registration equipment is designed not only to welcome guests efficiently but also to serve multiple purposes throughout your event. 

Unlock the full potential of your registration setup

Once check-in is complete and foot traffic slows at the registration area, your equipment doesn’t need to sit idle. Instead, you can repurpose it to enhance your event experience and keep attendees informed and engaged. Here are a few smart ways to reuse your registration equipment:

Display your Event Website 
Keep attendees connected with real-time updates, speaker bios, maps, and more by showcasing your event website on the screens. It’s a simple way to offer easy access to essential information. 

Share the Event Agenda
No more hunting for printed programs – turn your registration screens into digital agenda boards. Attendees can quickly see what’s happening, where, and when. 

Feature Academic Papers and Resources 
For academic or industry-specific conferences, use the screens to display downloadable white papers, abstracts, or research posters. It’s a great way to spotlight important content and maximise exposure. 

Capture New Registrations 
If your event welcomes walk-ins or last-minute attendees, your existing registration screens can double as on-the-spot sign-up stations. Instead of relying on mobile phones or outdated paper forms, let guests register effortlessly using the full-size registration screens already in place. 

Promote Sponsors or Upcoming Events 
Give your sponsors extra value by displaying their materials, logos, or video content. You can also tease future events or activities to keep the buzz going even after registration is done. 

Small change, big impact 

Repurposing registration equipment is a small change that can deliver big returns. It helps reduce waste, adds dynamic content to your event, and ensures you’re getting the most from your tech setup. 

So next time the arrival rush settles down, don’t power down those screens – power up your event with content that keeps the experience going.