When planning an event, every detail matters – even the back of a name badge. Often overlooked, this small piece of real estate holds big potential. Here’s how you can turn the humble name badge into a powerful tool for engagement, promotion, and even revenue generation.
Get personal with attendee-centric information
Think beyond just names and job titles. The back of the badge is the perfect place to include personalised details such as:
- App login credentials
- Personalised agendas
- Tailored social program schedules
This approach not only enhances the attendee experience but also reduces the need for constant app checks or printed handouts.
A new revenue stream: Sponsored space
Why not monetise the space? Offer it to a sponsor who can place a well-designed ad on the back of the badge. It’s a unique, eye-level opportunity for exposure that ensures brand visibility throughout the event.
Promote your next event
Already thinking ahead? Use this space to tease or announce your next big event. Include a save-the-date, QR code, or discount code to keep attendees engaged beyond the current event.
Emergency information & event help
Incorporate a small “Need Help?” section that includes:
- Venue map or floorplan (a mini version or QR link)
- Emergency contact numbers (event help desk, security)
- Wi-Fi credentials
- Accessibility information or quiet space locations
This ensures attendees always have quick access to essential details, especially if phone service is spotty.
Social sharing prompts
Turn attendees into brand ambassadors by adding:
- A hashtag reminder (e.g. “Tag your moments #EventName2025”)
- A QR code that opens a pre-filled social post or directs them to a media upload zone
- Instructions on how to share photos to be featured on the event screen
This adds promotional value and encourages community building.
Sustainability statement or recycling tips
If your event has sustainability goals, use the badge to:
- Share how the badge/lanyard can be recycled or returned
- Include a note about how the event is reducing waste
- Encourage attendees to return badges to collection bins
This shows your values in action and gives attendees a simple way to participate.
Durability bonus
Double-sided name badges aren’t just versatile – they’re more durable, making them ideal for multi-day events. They hold up better, look more professional, and serve a dual purpose.
Next time you design your event badges, don’t leave the back blank. Maximise every inch and watch your event’s impact grow.
