Gamification is a powerful way to boost program engagement and create memorable event experiences. By weaving in game-like elements such as challenges, points, and rewards, organisers can transform passive attendees into active engaged participants, across both the program and the wider event environment.
At Touchpoint, we help clients unlock these features through smart event design and technology integration. Whether it’s encouraging learning, driving exhibitor traffic, or rewarding sustainable choices, gamification makes participation fun while delivering serious value.
So, what exactly can you gamify at your event?
- Session Attendance
Encourage attendees to check in to sessions by awarding points for participation. For events where Continuing Professional Development (CPD) or education credits matter, this creates a win-win: verified attendance plus added motivation for attendees to engage with the content.
- Exhibition Engagement
Exhibitors love traffic, and gamification can drive it. Use lead scanning or digital check-ins at exhibitor booths to award points. Add leaderboards or prize draws to create excitement and ensure sponsors see real value from their investment.
- Networking Activities
Gamification is a great way to spark new connections. Think “Make as many connections as you can at the Welcome Reception” or “Check-in at the Networking Breakfast to earn points.” This not only encourages interaction but helps break the ice in larger events.
- Program Engagement
Incorporate in-app trivia linked to session content or exhibitor materials and use live polls to encourage real-time interaction between presenters and their audience. Points can also be earned by submitting questions within the app or completing post-session surveys, keeping audiences engaged beyond simply sitting in the room.
- Sustainability Challenges
For events aiming to reduce their waste and carbon footprint, gamify sustainability initiatives such as awarding points for refilling reusable bottles, using badge return bins, or downloading the Attendee App to access all event information digitally rather than relying on printed materials. Touchpoint can help you design these elements to align with your green event goals.
- EventStream Interaction
Encourage attendees to spread the word. Create a challenge where points are earned by posting event highlights on the EventStream. This builds a sense of community and extends the event conversation and buzz beyond the room.
- Treasure Hunts & Wayfinding
Make the venue itself part of the game. Use QR code-based location scans to create treasure hunts that encourage exploration, helping attendees discover new zones, exhibitors, or session spaces.
- Hybrid Challenges
Gamification doesn’t stop at the venue doors. Create virtual-exclusive challenges to bring online audiences into the same journey. Inclusive gamification ensures hybrid events feel like one cohesive experience to both in-person and online attendees.
Gamification isn’t just about prizes – it’s about connection, learning, and energy. At Touchpoint, we love working with clients to design gamification strategies that support the event’s purpose and elevate audience engagement.
Curious to explore what gamification could look like for your next event? Get in touch and let’s bring your event to life through smart, purpose-built gamification.
